this is the website for Spring Fresh, the new Fiji water set up in NZ
and they can use the Fiji Water bottle shape and design in their New Zealand product - its registered to them anyway.
they probably already have switched on marketing guys working on converting their NZ bottle designs and shapes to the Fiji one - as a product design substitute on their distribution network.
the guys in the States will probably be buying the NZ water inside Fiji Water bottles - with the same design and colour scheme and everything else.
the market recognises the shape and design of the product too - thats an identifier on the market shelf. never mind the words "Fiji Water".
like i said its a straightforward and smooth and cost efficient transition for these guys.
the structures are already in place.
http://springfresh.co.nz/
and they can use the Fiji Water bottle shape and design in their New Zealand product - its registered to them anyway.
they probably already have switched on marketing guys working on converting their NZ bottle designs and shapes to the Fiji one - as a product design substitute on their distribution network.
the guys in the States will probably be buying the NZ water inside Fiji Water bottles - with the same design and colour scheme and everything else.
the market recognises the shape and design of the product too - thats an identifier on the market shelf. never mind the words "Fiji Water".
like i said its a straightforward and smooth and cost efficient transition for these guys.
the structures are already in place.
http://springfresh.co.nz/
